Dan Walter

FutureSense, LLC

Contact Details

FutureSense, LLC




Dan joined FutureSense in 2018 as a Managing Consultant specializing in the areas of executive pay, equity compensation, incentive compensation, and pay for performance.  FutureSense rolled out its a cannabis-oriented brand "BlueaFire Cannabis by FuturSense in 2019.

With more than two decades of industry experience, Dan is an internationally recognized expert on all forms of start-up pay and equity compensation for all sizes and stages of companies. Dan excels at building innovative total reward solutions that align with strategy and culture while driving company success. Dan has a unique ability to help anyone understand even the most complex and technical details in ways that are approachable and memorable.

Dan believes that compensation is a critical component of everything a company does and that well-designed pay solutions can be the difference between survival, success, and domination of an industry. He has performed work for companies in a broad range of industries and for companies of all types, stages, and sizes. Colleagues know Dan as a resource for needs that are beyond the scope of imagination, of most other consultants.

Dan has built his reputation on providing “usual compensation for unusual companies and unusual compensation for usual companies”. Dan likes to say that “vanilla solutions are for vanilla companies, but most companies I work with are special.”

Dan is the author and co-author of several books, including Everything You Do in Compensation is Communication, The Decision-Makers Guide to Equity Compensation, and the ground-breaking Performance-Based Equity Issue Brief. He is a prolific writer and has written more than 200 blog articles covering all aspects of compensation. Dan values the importance of sharing information as often as possible and is a recognized expert at on topics including employee stock options, start-up compensation, equity compensation, and restricted stock units.

Dan has served on the board of directors for the National Center for Employee Ownership and the advisory board for He is an active member of World at Work, SHRM, The Society for Certified Equity Professionals. He is the founder of Equity Compensation Experts, which is the largest independent networking group for equity compensation professionals. He has earned the designations of Certified Executive Compensation Professional (CECP) through World at Work and a Certified Equity Professional (CEP) through Santa Clara University’s Leavey School of Business. 

Dan has worked with such companies as Parallel, Temescal, Calux Peak, Herbl, GoldenMeds, and CW Hemp.

Dan lives in Portland, Oregon with his wife and son. He passionately supports childhood adoption and education causes. Dan’s hobbies include photography, and he makes pretty darned good guacamole.

Dan can be reached at